Explainer: London’s first Balance Festival 2017

Discover London’s first Balance Festival at The Old Truman Brewery in May. A three day event packed with healthy food, fitness classes and an Urban Tri Challenge.

The festival season is upon us but as festivals go, this isn’t your typical music, alcohol or danced filled event celebrating it’s momentous year of muddy fields and main stage headliners. This festival is quite the opposite. From well-travelled foodies to breath-takingly bendy yogis, first-rate trainers and social media fitness influencers will be the main attraction at the Balance Festival in May 2017.

A screen grab from the Balance Festival's website gallery page, including images of promotional shots around London, the festival date, venue and logo's.
London’s first Balance Festival will play host to the Urban Triathlon starting at 7am on Saturday 13th May.

From the Friday 12th to Sunday 14th May, The Old Truman Brewery in East London will play host to the first Balance Festival. Whilst it is no longer a brewery, this unique setting for a fitness and wellness festival is sure to bring the crowds in. With the revolutionary regeneration of this arts and media quarter over the last 20 years, it has established a hub of creative, independent and exclusive businesses, galleries, markets and shops across it’s ten acres that were once vacant and derelict buildings. With past events ranging from music sessions to tattoo conventions, craft beer festivals to pop up art galleries and from award ceremonies to weddings fairs, The Old Truman Brewery really has seen and played host it all. Located in the heart of London along the renowned street of Brick Lane, The Old Truman Brewery is a stones throw away from the trendy streets of Shoreditch, the famous Old Spitalfields Market and the busy train station of Liverpool Street, making this a perfect spot for any first time event hoping to attract people from all over London.

Co-founder and Director of The Balance Festival, Ludovic Rossignol-Isanovic, also co-founded the The London Coffee Festival over six years ago with co-founder and CEO Jeffery Young. The London Coffee Festival is now the UK’s largest coffee and artisan food event which has also launched in New York and Amsterdam. It was two years ago that the coffee festival returned to The Old Truman Brewery and Rossignol-Isanovic told Cityam.com, “The Old Truman Brewery is a beacon for start-up businesses in the technology and media sectors and these are closely interlinked with the ideologies shared by those working in the London coffee scene.”

Therefore, it made perfect sense to host their festival at The Old Truman Brewery when he told Abouttimemagazine.co.uk that Young and himself wanted to, “design an event that was accessible, approachable and welcoming to all” and to “create a cutting-edge portfolio of urban fitness and wellness festivals… that would be highly inspirational, progressive and cutting edge – an event that we would want to attend ourselves.”

This festival is about inspiring people to live a healthier lifestyle, one that is manageable and celebrates wellness. The co-founders aim to embrace the philosophy that you can stay fit and enjoy a balanced and guilt free lifestyle. It states on their website that the ‘Balance Festival will offer a no-nonsense, myth-busting platform to help visitors achieve a more fulfilling and healthy lifestyle’ through showcasing the very best in food, fitness, travel and wellness.’

The three day event is set to have over 200 healthy food brands offering mouth-watering tasters, eight studios with over 1,000 classes and two exclusive workout concepts lead by some of London’s finest trainers, as well as a host of real, inspirational Londoners who have transformed the fitness, wellness and food scene not only on social media but with their books and motivational talks.

A screen grab of a tweet from Balance Festival. The tweet is an image of the festival line up, a list of names and brands
The first Balance Festival has used social media to build up a buzz around the event taking place in May.

The festival is set to welcome over 16,000 people who all share a common vision of achieving a balanced lifestyle and a better self. The festival kicks off on Friday 12th May, with the Health and Wellness Summit for industry ticket holders. These attendees will get the chance to discuss all the latest trends and developments with a panel of industry experts, network with CEO’s and founders, as well as being the first to experience any of the fitness classes on offer.

The main day of the festival, Saturday 13th, starts off at 7am with a unique challenge called Urban Tri. It is expecting 1,000 urban triathletes to unite in the Olympic Stadium and work there way to The Old Truman Brewery just in time to enjoy the festival. As with all triathlons, the athletes will go off in five waves, however, this is not your average tri. It all starts off with a 25 minute HIIT (High Intensity Interval Training) session to get the blood flowing, before running 6K through the streets of East London and to finish off the urban tri, participants will spend 30 minutes stretching and cooling down their bodies with a restorative yoga session at The Old Truman Brewery. Although you need a separate ticket to partake in the Urban Tri, once you’ve completed it and gained entry into the festival you are rewarded with a medal, reusable BRITA Fill&Go Active bottle and a heap of post workout snacks from the main sponsor’s Vega. Everyone involved also has the opportunity to fundraise or complete a one off donation for the Urban Tri’s cause, Project Waterfall, an initiative which delivers clean drinking water to schools in Africa and 100% of all donations made will go directly to their current projects in Uganda, Kenya and Ethiopia.

Both Saturday and Sunday at the festival will see a jam packed timetable of cooking demonstrations, fitness classes, wellness summits, fashion talks and music sets. Tickets are available to buy online at a discounted rate of £24, but you are also able to buy tickets on the door at £35. Each ticket will give you access to the festival for a five hour session, with workshops, talks, demos, taster food samples and a limited edition tote bag included. Access to any of the fitness classes is an additional £6. If the 5 hour session isn’t enough and you want to spend the whole day at Balance Festival, gain fast track entry to demos and workshops and have a limited edition festival t-shirt, then VIP tickets are also available online at £42. The festival welcomes all ages, with online tickets at £10 for 10-17 year olds and free entry for those under 10.

For further information on Balance Festival, the people of Balance and the festival timetable, click here.

By Fontaine Chapman


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